Skipper’s eco-friendly laundry sheets, hand wash, and dishwashing tablets were competing in a category dominated by Amazon, Woolworths, and Aldi. Despite a genuinely better product and a strong sustainability mission, Skipper wasn’t showing up where it counted. Zero-waste home care searches were growing fast in Australia. But the organic space was owned by retail giants with deep pockets, not by the brand with the best story.
We treated Skipper as a sustainability brand, not a generic e-commerce account. That distinction shaped every decision. We started with on-page optimisation across all core product lines, targeting the exact keywords buyers use when they search for zero-waste cleaning products. We built a content programme around the questions Skipper’s customers were already asking: how these products work, what they’re made of, why they’re better for the environment. Each piece was designed to rank and to build trust. In parallel, we earned backlinks from reputable sustainability, lifestyle, and home care publishers. This raised Skipper’s domain authority steadily over the campaign and gave Google strong signals about who this brand was and what it stood for.
Reach out today and let’s build a search strategy that works across Google and AI platforms.
